Tecovas launched their first lineup of boots that were designed by women, for women. It was a great opportunity to speak to women empowerment and design features that elevate the brand. Tecovas partnered with two musicians to capture their boots in the wild, Whitney Rose and Grace Askew. This storytelling was sprinkled across the brand, from the launch to the blog and social. It was a truly engaging facet to the campaign. I art directed the three photoshoots, overall look and feel, and designed all digital assets.