Kendra Scott had major goals headed into holiday 2019. The creative team produced a direct mail gift guide, 3D flagship mural, swag through Lifeguard Press, greeting cards, a NEW “Grab & Gift” shopping experience and so much more. The art direction focused on holiday spirit through the eyes of Kendra Scott – Cheer, light, wonder and of course yellow. I kept it as bright as possible, and our customer responded as well as we could have hoped for. We hit new records and had a very successful holiday.