Art Direction / Graphic Design / Illustration

Seasonal art direction is informed by the jewelry, campaign photoshoot, and Kendra’s overall brand vision. Art direction is produced for the creative services team and extended over retail, web, social and wholesale. This alignment provides a consistent experience for the customer, no matter how they interact with the brand. Spring ‘18 was strong on so many levels. It felt artful and elevated. I get the most joy out of witnessing how our wildly talented graphic designers extend the art direction in their own way, for each channel.